Providing Strategic Communications
53NG is a strategic communications consultancy that provides support services to agencies as well as working directly with clients.
Analytical and strategic, 53NG helps to define, shape and deliver external and internal communications campaigns.
By understanding and prioritising organisational and commercial objectives, 53NG ensures that all marketing communications programmes are underpinned with business acumen.
With experience across all media channels and fluent in all areas of communications, 53NG's services cover: narrative and brand positioning; research, audits and analysis; corporate reputation and profiling; stakeholder engagement and consumer insights; and issues and crisis management.
This combination of services and experience enables clients to: position themselves effectively in their competitive landscape, in order to reach and influence those important to them, with a clear, differentiated and supported offering.
WORKING WITH CLIENTS AND AGENCIES
53NG’s consultants have worked for clients and with agencies including:
ALUN JAMES,
FOUNDER AND MANAGING DIRECTOR
Alun is an experienced marketing communications adviser and has held senior positions at Four Communications, Hill & Knowlton and the International Tennis Federation before founding 53NG.
He has a strong track record in: corporate positioning and strategic direction; bidding and campaigning; and issues and crisis management.
Prominent campaigns have included:
Repositioning trade body Make UK (formerly EEF)
Winning Birmingham's successful Commonwealth Games 2022 Bid
Evolving Lloyds Banking Group's Olympic and cause-related partnership programmes
Pioneering HSBC's international Cultural Exchange Programme
Shaping London 2012's Olympic and Paralympic Bid
Delivering Liverpool Capital of Culture 2008
Alun has an MBA in Marketing and a Diploma from the Market Research Society.
“It is my great pleasure to endorse the work of Alun James and his consultancy 53NG. I have known Alun…
Francesco Ricci Bitti | President ASOIF, IOC Member, Former President International Tennis Federation
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“It is my great pleasure to endorse the work of Alun James and his consultancy 53NG. I have known Alun for over 20 years, first working with him when I was elected President of the International Tennis Federation in 1999 and he was Head of Communications. We worked together successfully to reposition tennis both within the Olympic Movement and within the tennis community. Alun also led a project to rebrand and celebrate the centenary of Davis Cup. Alun left the ITF in 2000 but the ITF continued to work with him on many projects including a strategic audit of the ITF Board that led to recommendations for improved governance, competitions, communications and commercialisation. I have great respect for Alun’s approach to challenges and his strategic and analytical response to issues resulted in sound advice that was implemented successfully.”
“What Alun doesn’t know about sponsorship, frankly isn’t worth knowing. Alun has worked on the biggest, brightest…
Anne Tyrer | Director at American Express
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“What Alun doesn’t know about sponsorship, frankly isn’t worth knowing. Alun has worked on the biggest, brightest and best campaigns in the business and for good reason. He’s considered and measured and never settles for anything but outstanding results which he delivers and challenges others to, in his immutable straight-talking, no nonsense style. Oh and he’s totally unflappable – a smart leader, who inspires respect.”
“I have worked with Alun over many years and in different capacities. Whatever the challenge, he has always…
Ben Fletcher | Executive Director OF Communication, Government and Policy, Make UK
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“I have worked with Alun over many years and in different capacities. Whatever the challenge, he has always produced a high quality solution, underpinned by a real commitment to delivery; ideas backed by action. What differentiates him from so much of the competition is that he works really hard to get under the skin of your organisation and the issues it faces, recommending practical solutions that are tailored to your needs. His strategic approach doesn’t help you simply deal with today’s problem, but is also focused on how you move on, and reposition yourself, ready to face tomorrows challenges too. From last minute media training through to a long term reputational strategy, you always get best in class service.”
DELIVERING ACROSS SECTORS, SERVICES AND PRODUCTS
Our Sectors
53NG has extensive experience in the private, public and third sectors with particular depth in: sport and culture; travel and tourism; construction and property; financial services; and transportation and manufacturing.
Our Services
OUR PRODUCTS:
1
Internal audits
Stakeholder mapping
Consumer segmentation and insights
Channel selection
2
Narrative development
Competitor analysis
Corporate positioning
Message distillation
3
PR strategy and planning
Media training
Crisis and issues management
Copy writing and content development
4
Sponsorship valuation, selection
Partnership and cause-related marketing
Corporate Social Responsibility
Bidding
We'd love to hear from you
53 Newington Green, Islington, N16 9PX | + 44 (0) 7985 955782 | alunjames@53ng.co.uk
